WE SHOULD MEET

With the holiday season upon us, we want to take a moment to wish everyone a peaceful and joyful festive season.

This year, we’ve had the privilege of meeting incredible people who have become part of this growing community. Each of you has brought something unique to the table, and together, we’ve built something truly special—a space where ideas flourish, connections deepen, and inspiration is boundless.

As we look ahead to 2025, our mission remains clear: to bring people together from all around the world, to learn from one another, to inspire one another, and to create opportunities for growth. Because while there may be a limit to the wealth one can accumulate, there is no limit to the connections we can make or the knowledge we can share.

Thank you for being part of this community. Here's to another year of collaboration, learning, and meaningful connection.

MERRY XMAS EVERYONE. STAY CONNECTED.

EVENTS
2025

SAVE THE DATE

SPEAKERS WILL BE ANNOUNCED SHORTLY.

SOME TAKEAWAYS
FROM 2024 (AND GENERALLY FROM LIFE)

1. Don’t be a people pleaser. McDonald’s pulled salads from the menu. Why? Because the great majority of customers didn’t want them, so it was hurting their biz.

2. To scale a brand, find its lowest-common denominator. The movie/musical, Wicked captured our attention with a trademark color, Wicked green. That distinctive color allowed the brand to speak without words, a logo, a name, or a font. All you need is that shade of green, and you know it’s Wicked. Find your brand’s lowest-common denominator to scale it most effectively.

3. There is a case for going with your gut Your gut is actually a combination of expertise, awareness, and risk-tolerance. Data is a great way to make decisions, but you your gut is also a mix of data.

4. The best minds in business… change their minds. When new information presents itself, consider changing your mind. Netflix refused to do ads for 14 years… but now its ad-supported plan is its growth-driving Profit Puppy.