SPEAKERS - SOHO HOUSE EVENT

Building Brands in Food & Hospitality

From hotel concepts to restaurant openings, from bagels and sandwiches to macarons, we cover the full spectrum of hospitality.

DALUMA, SLOWNESS, STUDIO BEURRE, SOFT SERVES, HALO BAGEL, ROMEO'S, HO LEE FOOK and LOTI PANTON share their insights on brand building. From kitchen to culture, from concept to reality, we'll explore operations, funding, and and how to create something that lasts in a crowded, fast-moving space.

Soho House members can book the event through the app. For our community members, please register your interest below.

HERR OBER COMMUNITY
SHIRAZ KOOK

There's a charming playfulness about Shiraz Kook that's hard to miss the moment you meet her. It's not just in her easy, radiant smile or the way she greets you with an unfiltered warmth that feels rarer by the day — it's in her energy, that unmistakable sense that she's always mid-adventure. Whether she's playing tennis, skiing down a mountain, catching waves, or horse riding, she has that rare gift—the kind that feels almost cinematic—of making you believe, even if only for a moment, that life is something you can start all over again. That the dream you tucked away long ago might still be waiting for you. That it is, in fact, all possible.

Based in London, Shiraz is the founder and creative director of kookbyshiraz, a creative agency where she specializes in social media management, content creation, and creative direction for brands and campaigns.

Contributing her signature spirit to the ever-evolving community of HERR OBER, Shiraz Kook shares with us something a little more personal today: her favorite hotels from around the world.

With the same thoughtful curation she brings to her creative work, Shiraz invites us on a journey, from the timelessness of Paris to New York City, and all the way to the untouched beauty of Sumba.

Follow HERR OBER on Instagram to find out more : @herrobercity