SOHO HOUSE EVENT: GUEST LIST

PANEL TALK - MARCH 19

HERR OBER X FIVEFOURFIVE

We are back at Soho House Berlin - March 19th - 19:30

Join us at Soho House Berlin for an exclusive panel talk featuring the founder and the core team of FiveFourFive (545) in conversation with a former luxury buyer. 545 will reveal how they created more than just a brand, sharing the opportunities and challenges throughout their journey and what it takes to build a brand from scratch.

FiveFourFive (545) is an Italian streetwear brand founded by Luca Santeramo during the 2020 pandemic. Starting with just 100 caps and T-shirts, the brand evolved into a community-focused lifestyle label. Through authentic storytelling and direct-to-consumer approach, 545 has achieved remarkable success, including a recent collaboration with Golden Goose and a strong following that regularly camps overnight for pop-up events.

The event is open to Soho House members, but since it always books up within 5 minutes on the app, HERR OBER reserves a few seats for its subscribers.

Please reply to this email with your full name or register below.

545: THE FOUNDER

Santeramo, who does not consider himself a traditional designer, aimed to create more than just clothing; he envisioned an ecosystem where customers feel part of a family. This approach has led to significant milestones, such as thousands of fans camping overnight for pop-up events, highlighting the brand's strong community engagement.

Santeramo's journey reflects a shift from influencer marketing to entrepreneurship, focusing on direct-to-consumer models and authentic storytelling. His commitment to Italian culture and lifestyle has resonated globally.

Luca is joint in the panel by Marco Amodio , the general manager of 545 and Alessandro Belotti who oversees the operations and business development.

See you all in Berlin. Love x

HERR OBER
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