MILANO IS WILD

HERR OBER IS COMING TO MILANO

This time, we will host it at The Wild, a luxurious new members' club in Milano. The Wild— the newest addition to Milan's elite circle of private clubs—resides in the former palazzo of Santo Versace, nestled on the leafy Via dei Giardini in one of the city's most prestigious neighborhoods, just steps from Via Montenapoleone.

Over the past few years, Milan has established itself as a prime destination for members-only clubs, driven by a dynamic influx of international residents who are drawn to the city's sophisticated lifestyle and attractive tax incentives for foreign businesses and investors. The Milanese elite have long maintained an elegant balance of luxury and discretion, concealing their magnificent family residences behind subtle, exclusive entrances.

We are aiming to host it in May. The event is exclusively for The Wild's members; however, we hold limited seats for our guests. Please apply to join the event by replying to this email with a short bio.

Brand Collaboration: [email protected]

HERR OBER
DIVISIONS

Inside HERR OBER’s Divisions

HERR OBER operates with two distinct yet complementary divisions: one focused on luxury, the other rooted in street and cultural movements. While each has its own identity, the two often intersect organically, merging around projects where culture, brand, and influence collide.

LUXURY DIVISION: partners with high-end brands and institutions, curating experiences tailored to an elevated audience.

STREET DIVISION: speaks to a younger, culturally driven generation, tapping into emerging voices, communities, and creative subcultures.

BERLIN
545 EVENT

Last week, we hosted our panel talk at soho House Berlin with FiveFourFive (545), an Italian streetwear brand founded by Luca Santeramo during the 2020 pandemic. Starting with just 100 caps and T-shirts, the brand evolved into a community-focused lifestyle label. Through authentic storytelling and direct-to-consumer approach, 545 has achieved remarkable success, including a recent collaboration with Golden Goose and a strong following that regularly camps overnight for pop-up events.

Luca and his team shared their journey of starting with just 2,000 euros and scaling the business from there. They discussed both challenges and opportunities while answering questions from founders and aspiring entrepreneurs.

If you would like to join our future events around the world, please register your interest below.

WINTER SEASON

With the beginning of spring season, we are saying goodbye to our favorite season of the year, the winter wonderland. We hope you made great memories, made new friends, or simply enjoyed the time with your loved ones while sliding down the mountains.

Thanks to all our community who shared their spots and stories with us. We'll all be discovering endlessly, or keep going back to our regular places. In any case, the company we keep matters in the end, because we become who we are when we are at the place our heart feels alive.

Follow HERR OBER on Instagram to find out more : @herrobercity